Client: Øya Festivalen
Place and Time: Oslo, August 2015
Team: Growlab Oslo
Delivery: Concept development, visual communication, spatial design / small scale architecture, programming / event management, gardening
Guests: Kirsty McKinnon (scientist at NIBIO), Pierre Sachet (biodynamic farmer at Alm Østre), Eva De Moor and Britt Kornum (Food Studio), Annikken Rustad Jøssund (chicken enthusiast)
Photo credits: Svein Gunnar Kjøde & Growlab Oslo
To communicate Øya Festivalens effort to serve mostly organic food and inspire visitors to choose organic food also in their everyday.
The Øya Festival is Norway’s largest music festival. Øya has a focus on the environmental impact of their food and is serving food with over 90% organic ingredients. We were asked to help them communicate their efforts around food in an engaging way. Our response was Øya Bygård, a small-scale urban farm that visualised the food cycle: from soil to the table back to soil. Everyday, knowledge people in the field of organic food production and consumption came to share their wisdom in the form of small presentations and practical workshops / tastings. The farm created a relaxed atmosphere and became a popular meeting point. Through participating in workshops and hanging out at the farm, visitors got glimpses and inspiration of what organic food production means and took DIY / DIT recipes back home.
For the project we made an own small website in Norwegian with more information and documentation of the project, as well as literature and resources on sustainable food production.